Performance Marketing · Branded Content Study
Jestham
Hanindo used TikTok One videos for Branding Ads, then compared reach, cost, and consideration for each video.
ClientJestham
ServicePerformance Marketing
PeriodJuni–Juli 2026
Overview
Creator content was measured through consideration, not only views.
Branded-content performance study comparing creator video reach, cost, and consideration.
Scope of work
Scope of work
- TikTok One video selection
- Branding Ads activation
- Consideration performance comparison
Deliverables
Deliverables
- Video performance comparison
- Consideration readout
- Content learning
Displayed metrics
Displayed metrics
- Total impressions
- 1.338.747 Akumulasi tiga video Jestham
- Consideration audience
- 8.073 Akumulasi tiga video Jestham
- Best CPCo
- Rp1.434
- Best consideration rate
- 0,76%
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